Surfadillo build log
Surfadillo is the first DaD-Labs field note.
The first DaD-Labs build note follows Surfadillo from brand site to shop surface: DNS, tunnel routing, protected admin access, repeatable deploys, and the decisions that make the launch feel intentional.
Surfadillo.com is the public brand surface: artwork, services, journal notes, and the personality of the project. The Surfadillo shop is the commerce side, where the merch catalog can grow without turning the main site into a storefront-first experience.
Why this belongs here
DaD-Labs covers practical technology work. That includes consumer gear and review content, but it also includes the daily engineering choices behind a small web property: source control, build systems, DNS, tunnels, monitoring, security, and the dull details that keep launches from getting brittle.
Surfadillo is the first useful case study because it is already live, already has a real audience path, and already needs the same stack discipline a review site needs: GitHub as the source of truth, repeatable deploys, clean separation between brand and commerce, and tracking that is added with purpose.